Kenya is proud to be the first market that internationally acclaimed Van Ryn Distillery introduces the first collection of Vintage Viceroy Brandy – Double distilled and matured in French oak barrels for 10 years.
‘‘To most Kenyan brandy drinkers, Viceroy is a well-known household name. It, therefore, made perfect sense to be the first market to launch the 10-year-old brand. We are thrilled with this development; Viceroy 10 is a unique premium smooth brandy that has been double distilled and matured in French oak barrels since 2007. Like all good things, it’s taken time, patience and skill to make something of which we are very proud.” Explained Christine Ethangatta KWAL Marketing Manager. “We are constantly on the lookout for opportunities to grow and expand our portfolio based on the evolving Kenyan market. Adding Viceroy 10 into the portfolio will offer additional value to our consumers given the Heritage and Craftsmanship of the variant” She further stated.
The vintage brandy is expected to grow KWAL’s market share in the premium drinks category with an ambition to be the dominant player in the premium brandy category.